Your information can still be used for the other purposes mentioned above, such as to measure the effectiveness of advertising and protect against fraud and abuse. Ads may still be based on the topic of the website or app you're looking at, your current search terms, or on your general location, but not on your interests, search history, or browsing history. You will still see ads, but they may not be as useful. If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. After you visit that site, you could see an ad for mountain bikes on a different site that shows ads served by Google. For example, a website that sells mountain bikes might use Google's ad services. If ad personalization is turned on, Google will use your information to make your ads more useful for you. If you want to change or withdraw your consent, you should visit the site or app in question to do so. When that happens, we will respect the purposes described in the consent you give to the site or app, rather than the legal grounds described in the Google Privacy Policy. For example, a banner may appear on a site asking for consent for Google to process the information that site collects. Sometimes, when processing information shared with us by sites and apps, those sites and apps will ask for your consent before allowing Google to process your information. Our Privacy Policy explains the legal grounds Google relies upon to process your information - for example, we may process your information with your consent or to pursue legitimate interests such as providing, maintaining and improving our services to meet the needs of our users. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information. Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising. We may also set cookies on your browser or read cookies that are already there. This includes the URL of the page you’re visiting and your IP address. When they integrate our services, these sites and apps share information with Google.įor example, when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. Many websites and apps use Google services to improve their content and keep it free. How Google uses information from sites or apps that use our services Google may also measure ad performance using Attribution Reporting data stored on, or shared with, their browsers. Users that participate in Chrome’s Privacy Sandbox Origin Trials may see relevant ads from Google based on Topics or FLEDGE data stored on, or shared with, their browser. Google is experimenting with new ways of supporting the delivery and measurement of digital advertising in ways that better protect people’s privacy online via Chrome’s Privacy Sandbox initiative.

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